Why your LinkedIn link preview will not update
LinkedIn caches your card for about seven days. Here is what is actually happening and how to force a refresh before you post.
Key takeaways
- LinkedIn caches the first version of a link it sees for about a week.
- Fix your tags, deploy, then paste the URL into LinkedIn's Post Inspector to force a fresh scrape.
- LinkedIn link cards show only the image, headline and domain — never og:description.
Chris Bonney
CommonPoint LLC
You fixed your og:image, deployed, pasted the link into LinkedIn — and the old card came back. Nothing is broken. LinkedIn stores the first preview it builds for a URL and reuses it for roughly seven days, regardless of what you change in the meantime.
Force the refresh
Paste the URL into LinkedIn's Post Inspector. It re-crawls the page immediately and replaces the cached card, so your next post picks up the new version. Do this before you write the post, not after.
Two things people miss
- LinkedIn never shows og:description. If your value lives in the second line, it will not be seen there — put it in the headline.
- A tracking parameter creates a brand new URL as far as the cache is concerned, which is a handy way to sidestep a stubborn preview once.
Before you inspect anything, confirm the tags themselves are right. The checker on this site grades them and gives you the exact tag to add for anything missing.
Check your own page
Paste a URL into the free preview and checker to see all seven platform cards and a graded audit.
Open the tool