Free · no sign-up · nothing stored
LinkedIn post preview
See the link card your LinkedIn post will show before you publish it. Paste a URL, then edit the headline and image here to try a version that reads better in the feed — your live site is never touched.
A LinkedIn link card is built from og:title, og:image and og:url — LinkedIn does not show og:description on link cards. Use a 1200x627 image (or 1200x630, which fits), keep the headline under about 70 characters, and remember LinkedIn caches the first scrape, so clear it in the Post Inspector before posting.
Showing a sample page — paste your URL above
Try a different version
Edit here and every card updates as you type. Your live site is never touched.
46/60
120/155
Tags for this version
<!-- Primary --> <title>The 8 link preview mistakes costing you clicks</title> <meta name="description" content="A short field guide to the Open Graph mistakes we find on almost every marketing site, and the exact tags that fix them." /> <!-- Open Graph --> <meta property="og:type" content="website" /> <meta property="og:url" content="https://commonpoint.co/insights/social-preview-audit" /> <meta property="og:site_name" content="CommonPoint" /> <meta property="og:title" content="The 8 link preview mistakes costing you clicks" /> <meta property="og:description" content="A short field guide to the Open Graph mistakes we find on almost every marketing site, and the exact tags that fix them." /> <meta property="og:image" content="https://images.unsplash.com/photo-1551434678-e076c223a692?w=1200&h=630&fit=crop" /> <meta property="og:image:width" content="1200" /> <meta property="og:image:height" content="630" /> <meta property="og:image:alt" content="The 8 link preview mistakes costing you clicks" /> <!-- X (Twitter) --> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:title" content="The 8 link preview mistakes costing you clicks" /> <meta name="twitter:description" content="A short field guide to the Open Graph mistakes we find on almost every marketing site, and the exact tags that fix them." /> <meta name="twitter:image" content="https://images.unsplash.com/photo-1551434678-e076c223a692?w=1200&h=630&fit=crop" />
The 8 link preview mistakes costing you clicks
commonpoint.co
Shows title and domain only — the description is dropped.
The rules that decide this card
- LinkedIn never shows your description
- The card is image, headline and domain only. og:description is read and discarded, so anything essential has to be in the headline or in the text of your post.
- The headline gets cut near 70 characters
- Longer titles are trimmed with an ellipsis mid-sentence. Front-load the point so a truncated version still makes sense.
- The preview is cached for about a week
- LinkedIn stores the first card it builds for a URL and reuses it for roughly seven days no matter what you change. Fix your tags, deploy, then run the URL through LinkedIn's Post Inspector before you write the post.
- A tracking parameter is a fresh URL
- Because the cache is keyed to the exact address, adding a campaign parameter gives you a brand new preview. Handy once, not a fix.
- Image shape and size
- 1200x630 renders full width. Smaller than 600x315 and LinkedIn falls back to a squat thumbnail. Keep it under 5 MB and use PNG or JPEG — SVG produces an empty card.
- Documents and images beat links for reach
- Worth knowing: LinkedIn favours native posts over outbound links. A strong card will not undo that, but a weak one guarantees a low click rate.
Quick answers
- Why doesn't my description show on LinkedIn?
- LinkedIn stopped rendering og:description on link cards. The card shows the image, the title, and the domain — so the headline has to do all the work.
- LinkedIn shows the old version of my page. How do I refresh it?
- LinkedIn caches a URL on first share. Paste the URL into LinkedIn's official Post Inspector to force a fresh scrape before you post.
- What image size does LinkedIn want?
- 1200x627 is LinkedIn's documented ideal; 1200x630 works just as well. Keep the file under 5 MB and the ratio close to 1.91:1.
- How long can my LinkedIn headline be?
- About 70 characters before truncation on most surfaces, and the domain gets appended after the title, so keep the important words early.
The tags LinkedIn actually reads
<meta property="og:title" content="A headline under 70 characters" /> <meta property="og:image" content="https://example.com/card.png" /> <meta property="og:image:width" content="1200" /> <meta property="og:image:height" content="630" /> <meta property="og:url" content="https://example.com/page" /> <meta property="og:type" content="article" />
Once your tags are right, force LinkedIn to drop its cached card with the LinkedIn Post Inspector.