Blog

Writing on link previews and Open Graph

Field notes on the tags, caches and image limits that decide whether a shared link earns a click.

September 8, 20267 min readOpen GraphFundamentals
What is Open Graph? A plain-English guide to og tags
Open Graph decides what people see when your link is shared. Here is what the protocol is, which og tags matter, and how to check yours in a minute.
By Chris Bonney, CommonPoint LLC
September 5, 20265 min readX (Twitter)Troubleshooting
Twitter card not showing the image? Five causes, ranked
Your og:image is perfect and X still renders a small square or nothing at all. Here are the five real causes, in the order they happen.
By Chris Bonney, CommonPoint LLC
September 2, 20266 min readOpen GraphFundamentals
The Open Graph tag checklist every page should pass
The nine tags that decide how your link looks on LinkedIn, Facebook, X, Slack and WhatsApp — and the copy-paste block that covers all of them.
By Chris Bonney, CommonPoint LLC
August 19, 20264 min readLinkedInTroubleshooting
Why your LinkedIn link preview will not update
LinkedIn caches your card for about seven days. Here is what is actually happening and how to force a refresh before you post.
By Chris Bonney, CommonPoint LLC
August 5, 20265 min readImagesOpen Graph
The perfect og:image size (and the limits nobody documents)
1200x630 is the answer, but file size, aspect ratio and format quietly break cards on WhatsApp, X and Facebook. Here are the real thresholds.
By Chris Bonney, CommonPoint LLC

What is Open Graph? A plain-English guide to og tags