Blog
Field notes on the tags, caches and image limits that decide whether a shared link earns a click.
When your link shows in iMessage with no image and no title, Apple's stricter fetch behaviour is usually the cause — not your tags.
By Chris Bonney, CommonPoint LLC
Discord builds its embed from your og tags plus one extra — theme-color. Here is how to control the colour bar, the image size and the text.
By Chris Bonney, CommonPoint LLC
Slack unfurls links with its own crawler and its own rules. When the preview never appears, it is almost always one of these five causes.
By Chris Bonney, CommonPoint LLC
WhatsApp drops the preview image when the file is too heavy — and tells nobody. The 300 KB rule and the other four causes.
By Chris Bonney, CommonPoint LLC
When Facebook renders your link without the image, work through this checklist — it ends with the re-scrape step everyone forgets.
By Chris Bonney, CommonPoint LLC
Twitter shut down its card validator in 2022 and X never brought it back. Here is how to validate a card now, step by step.
By Chris Bonney, CommonPoint LLC
How to check your Open Graph tags before sharing: what to paste, what the grades mean, and the order to fix things in.
By Chris Bonney, CommonPoint LLC
Open Graph decides what people see when your link is shared. Here is what the protocol is, which og tags matter, and how to check yours in a minute.
By Chris Bonney, CommonPoint LLC
Your og:image is perfect and X still renders a small square or nothing at all. Here are the five real causes, in the order they happen.
By Chris Bonney, CommonPoint LLC
The nine tags that decide how your link looks on LinkedIn, Facebook, X, Slack and WhatsApp — and the copy-paste block that covers all of them.
By Chris Bonney, CommonPoint LLC
LinkedIn caches your card for about seven days. Here is what is actually happening and how to force a refresh before you post.
By Chris Bonney, CommonPoint LLC
1200x630 is the answer, but file size, aspect ratio and format quietly break cards on WhatsApp, X and Facebook. Here are the real thresholds.
By Chris Bonney, CommonPoint LLC